Posts Tagged ‘Trends


Wear the line: Key Fashion Trend AW09

Autumn heralds the new Body Con, Body Con(tour). The look has finally evolved away from its Herve Leger carnation. Its focus has shifted so that it is no longer fixated around figure hugging apparel alone. Garments are still form fitting, but they now incorporate  lines that trace the contours of the body, changing in thickness and direction so that they literally map the frame.




Top row from left to right: Julien Macdonald, Ann-Sofie Back, Christopher Kane. Middle row from left to right: Vivienne Westwood, Topshop Unique, Giles. Bottom row from left to right: Richard Nicoll, Krystof Strozyna, Josh Goot.



London Fashion Week: Print trends for AW09

Prints have been very prominent on the catwalks. Most London designers are taking their cues from nature or science fiction and the resulting patterns can be divided into two very clear trends. Winter florals and space Odyssey.

Winter Florals: Anything (or any flower) goes here. Large, small, soft, bold, bright or subtle.




Top row from left to right: Peter Jensen, Betty Jackson, Edrem. Middle row from left to right: Future Classics, Paul Smith, Kinder Aggugini. Bottom row from left to right: Avsh Alom Gur, Luella and Ossie Clark.

Space Odyssey: Think sci-fi graphic designs predominantly in reds and greys.



Top row from left to right: Marios Schwab, Danielle Scutt, Giles. Bottom row from left to right: Richard Nicoll, William Tempest, Topshop Unique



Body Con(tour)

Body conscious has evolved. This trend is now much more than figure hugging apparel. The new Body Con (as shown below by Christopher Kane, Richard Nicoll and Krystof Strozyna) has lines that literally map the contours of the body.




London Fashion Week: Surprise trends

It’s only day 3 but already we’ve been thrown some trend curve balls.

Merkin embellishment:


Fancy hoods:

Fat black:


Scorched prints:


But which of these micro movements do you think will continue their reign on the catwalks to become a fully fledged trend?



visually rusty

It’s easy to over think a fashion blog and mistakenly agonise over every post, wanting it to be a few hundred well written, witty, insightful, enjoyable and observational words. Then you realise that there are a lot of really shit blogs out there and that detailed descriptions in the web world are pretty defunct, just wasted. They (whoever ‘they’ are) are right when they say that a picture can say a thousand words.

So, after pondering for some days now on what I wanted to say about the NY shows it occurred to me that I didn’t really need to say anything. By my reckoning this post contains 4111 words already, highlighting beautifully the timely and industrial, rusty hues that will become a key colour in Autumn Winter 09/10.




The shape of things to come

balmainYou’d have to be a hibernating bear (and indeed have been hibernating for quite some time) to be completely unaware of the current worldwide financial crisis. A consequence of this meltdown is that the style sections of newspapers and magazines are now devoted to churning out features on investment dressing. Hem lines! WHAT. DO. THEY. MEAN? Some say they rise, and some are adamant that they fall with the stock market.

Ddjhfjkhudsuuuuuut6y7ue eeeebdhjsssPU)cl;xz zzzzzzzzzz’. Oh, sorry! Seem to have dozed off there. Trying to keep track of what length my skirt should be and the cost per wear of any investment pieces I am thinking of purchasing has left me simply exhausted.

But, there is more to say on this subject then what’s currently being recycled in the media, which is “customers should look for investment pieces and value for money”. Well. Yes.

Jess Cartner-Morley, fashion editor at the Guardian explores this well excavated subject a little further in this article, lean times and hemlines. It’s a feature about how fashion will be affected by the credit crunch, in the aesthetic sense rather than a business one. She reflects upon the trends that emerged from the boom and bust times in recent history with a view of defining this economic crisis’ appearance. She draws no firm conclusions but she does highlight a couple of interesting theories including this one from Valerie Steele, internationally renowned Fashion Historian:

The hemlines theory was invented back in the 1920s. But it just doesn’t hold up. Take the 20s – hemlines actually began to fall in 1927, two years before the crash. They were falling by 1969, two years before the downturn of 1971

Contrary to popular belief it would seem that the ‘look’ of the great depression was actually a result of what was fashionable the two years prior to it.

Jess then goes on to quote Jo Hooper, Head of Womenswear at John Lewis. Hooper implies that the softer, sculpted, voluminous silhouette that is becoming popular will be the defining look of the recession. She identifies the current vogue for the round-shouldered look as:

cocooning, which is the feeling of wrapping up, of hunkering down. It’s a basic human instinct.

Both of these theories are very feasible. However never one to rest on my laurels, I decided to do some research of my own. Mystic Meg wouldn’t return my calls, so I settled for the next best thing: Mark Watson, the Womenswear Editor at trend forecasting agency WGSN. I asked him for his thoughts on what he felt the look of the credit crunch would be. This is the PG version of his email response:

The most obvious effect of ‘The credit crunch’ as we saw during Paris Fashion week is that most designers will march to their own tune, sticking to what they know best and satisfying customers who are loyal to their labels rather than putting their heads on the chopping block of fashion whimsies. What may be of interest is that prior to this financial crisis designers were focusing on the shoulder and the power dressing 80s particularly taking silhouettes from Thierry Mugler and Claude Montana. In times of a strong financial system there is a the ‘power’ look whilst we at WGSN are currently moving towards a more fantastical, ethereal feeling soft layers, a looser silhouette looking at Bill Gibb also Nina Ricci collection in Paris.


Reading these three very different responses from credible industry experts; it is obvious that defining what the aesthetic of the credit-crunch will be is no easy feat. Not least because there are no parallels to be drawn between ‘fashions’ from one recession to the next. Each financial crisis has been brought about by different economic factors, which therefore in turn mean consumer habits, circumstances and attitudes are unique to that period of time.

Nevertheless history will record that this recession had a ‘style’ just as it has done for the 1930s and 1970s, regardless of whether it was actually the result of the downturn.

So, lets try and put this subject to bed once and for all! Vote! VOTE! VOTE LIKE YOU ARE SHAPING TOMORROW! Because you are.


All images are SS09 from In order of appearance: Balmain, Balenciaga, Nina Ricci

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Going for gold

metallicIf a tree falls in a forest but no-one is around to hear it, does it make a sound? If I wear a Giles dress reminiscent of an ice-cream sundae with glitzy silver sandals and a sugar pink pacman helmet to the park but no-one sees me, am I making a fashion statement? If people are wearing fabrics constructed out of metal but no-one realises, do we have a new trend?giles

Apparently the answer to all of these questions is no. And so I, Ms Edith Purdy of the 82nd regiment from the 1st fashion battalion (I’ve been watching the new series of Sharpe), have come to put an end to this madness! There is a metallic movement emerging and recognise it we must!

Now before you all start sucking your teeth at me and declaring that metallic has been around for donkeys, that I need new specs (which I do) and don’t know squat about fashion, let me explain. I’m not talking about the kind of metallic that we see season after season on accessories. Or the type that strikes like a flu epidemic every winter in the form of sequins (when will they introduce a vaccination for that?). What I’m referring to is a completely different animal. It’s closer in aesthetic to the bra exposing molten gold look seen on Miuccia Prada’s catwalk this September, but in essence it is really about the technical specifications of the cloth rather than its magpie appeal.

givencyFabrics that are woven with a mixture of traditional fibres (cottons, linens, silks) and experimental materials (stainless steel, aluminum, etc) are becoming more widespread, no longer confined to the realms of Premiere Vision. This use of metal within cloth lends a beautiful and malleable quality, in addition to architectural possibilities and a wonderful sheen. I suspect that the stunning gold textiles that featured so prominently in Prada’s SS09 show were the result of something like brass being integrated with a natural yarn. The clothes have sculpted crinkles that can only really be achieved with that kind of textile construction.

At the moment there are a lot of clothes out there that are metallic in appearance (too many to even shake a very light stick at), but sadly most of them have no actual metal content so lack the beauty that a fabric of that nature possesses. You need to check the labels to make sure you’re getting the real deal (although it is possible to tell by the feel of the fabric) and consider the price too – materials that incorporate metal do not come cheap.

If you’re anything like me you’re reading this and thinking, “yeah well, that’s great. Herald Prada as a label of innovation. That has NEVER been done before. And I can’t afford fucking Prada. And it’s not even available until next year. And top that off with your great news that most stores don’t sell a version of it. GREAT WORK, EDITH!”. *Punch! Jab! Poke!*

Fear not, dear readers! I would never do that to you. I’ve found two options that will allow you to get the authentic metallic look now.

Net-a-Porter is stocking this silver Anna Sui dress, which is 50% linen, 42% cotton and 8% metallic. It’s reduced to £123.75* and well worth snapping up. With carefully chosen accessories it will look incredible. However, if you are looking for something that will harmonise more easily with your wardrobe (read: not make you look like a meat joint that’s ‘resting’ before it is to be carved) than ASOS have this classic navy blue Disaya dress priced at £152* in the sale. It’s 90% polyester and 10% metallic. The metallic element is in the form of thread that is used to decorate the textile, the result is more subtle and an easier way to adopt this look.

And now a disclaimer: it is obvious to everyone that the two-tone look that these metallic materials create is not revolutionary. These fabrics have their roots in the wet look / shimmery jeans that have been popularised in recent months because of labels such as Balmain and Givenchy. But, it is important to note that the quality that woven metal lends to a finished garment is unique. Whilst silver shiny leggings will continue to appeal to the masses for some time yet, this is a sophisticated leg up from that trend; and it’s a look in its own right that shouldn’t be pigeon-holed in the generic metallic category.

This metallic must be appreciated for what it is. An innovative, underground style trend with longevity. It’s ideal for thinking fashionistas everywhere. Those who won’t settle for anything less in life than gold.


P.s I am the only one who can’t stop singing going for gold now? TUNE!

*Prices were correct at the time of publishing

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Some Like It Fashion only own the copyright to some of the pictures on this blog. The pictures on this blog are not used for commercial purposes. If you own the copyright of any of the pictures used and want them removed, drop Edith a line. If you would like to use any of the pictures from this blog that Some Like It Fashion do own then please get in touch. Edith will almost certainly let you take them, but she'd like to know where they go.
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